Okay, now it depends on how they do it.
According to <a target="_blank" href="http://www.nytimes.com/2003/07/21/technology/21AMAZ.html">this article on The New York Times</a>, Amazon is going to be expanding their "Look Inside The Book" program to include more readable text and a search engine. It's the search engine part that really gets me. Now, I can search books that I haven't bought to see if they have what I'm looking for or not! What a great idea. Now, I don't have to blindly buy books from Amazon, hoping that they're as on topic as they look. I have to admit, that's burned me at least twice before.
Anyway, I guess this is <a target="_blank" href="http://www.amazon.com/o/registry/3O8CM0D70H52V ">why Amazon got on top </a>of the on-line book market, and seems to stay there.
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